The “Fight For Nature” advertising campaign will be launched at Motorshow

At the Bologna International Automobile Exhibition, Anfia (Italian Car Industry Association) Unrae (National Union of Foreign Vehicle Representatives) and Promotor International intend to send a clear message with the “Fight for Nature” advertising campaign, to underline the ecological and energy-saving evolution that the car world commenced several years ago. This message is transmitted through a metaphor relating to the animal and natural world: the campaign’s visuals include a tree, a horse and a sea horse, all made up of engine components. The three subjects present a series of information, anticipated by the claims “The air is alive”, “The earth is alive” and “The sea is alive”, to demonstrate how, for several years now, the car world has dedicated a great deal of attention to the environment, and has made extraordinary progress, as well as stressing the paramount importance that all players, motorists included, undertake the same commitment.

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