Microsoft Strategy

Devices & Services
Mobile –> Nokia = trend 40% market share 2016
PC –> Dell = trend 25% of PC sell in 2014
Tablet –> Surface = trend ++ (price driven)
Reader –> B&N agreement = trend ++ (tablet driven)
Search –> Badoo increase market share + english result in China = trend grow as BRICS grow
Game –> Xbox = trend low as multimedia TV grow
TV –> LG or Panasonic (?) = trend stable high as multimedia TV
Content –> Sony picture (?) = trend is crucial for devices selling with multi access & format
Social –> Yammer = trend stable if not technology breaker found
Call & Chat –> Skype = trend stable/low as social provide valid video capability