Master Plan, Part Deux

  1. Create a low volume car, which would necessarily be expensive
  2. Use that money to develop a medium volume car at a lower price
  3.  Use that money to create an affordable, high volume car
  4. Provide solar power. No kidding, this has literally been on our website for 10 years.

So, in short, Master Plan, Part Deux is:

  • Create stunning solar roofs with seamlessly integrated battery storage
  • Expand the electric vehicle product line to address all major segments
  • Develop a self-driving capability that is 10X safer than manual via massive fleet learning
  • Enable your car to make money for you when you aren’t using it


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